Clan CMS › Guides
Guide · State October 2026
What belongs on an esports organization’s website? The checklist
A good organization site answers four questions in seconds: who are you, when do you play, how can I join and how do I reach you? This checklist shows what belongs on the site, in which order to build it and what to add later.
To be upfront: With Clan CMS we sell a system for organization sites ourselves. The checklist applies to any technology, though. On legal notice, privacy and cookies we give hints only and no legal advice, have them checked if in doubt. Those points reflect the situation in Germany.
1. The home page
The home page decides within seconds whether someone stays. It does not have to show everything, it has to show the way.
- One sentence on who you are: name, games and what you are about
- The next match with date and opponent, with a stream link for live games
- Current news, so the site feels alive
- A clear button “Apply” for interested players
- Partner logos, if you have any
2. Teams and player profiles
People want to know who is behind the name. That applies to fans, applicants and sponsors.
- One page per team with game, roster and a short description
- One profile per person with photo, nickname, role and a short bio
- Links to their own channels (Twitch, TikTok, X) so fans can follow
- Consistent photos, ideally portrait, with the face in the upper half
- Do not forget staff: coach, manager and support are part of the organization and may get a page of their own
Show real names only if the person agreed. For minors, get their parents’ consent first.
3. Schedule, results and stream
- Upcoming matches with time, opponent and competition
- Results with the score, so the record becomes visible
- Stream link or embedded stream, if you broadcast live
- Keep it current: an outdated table looks worse than none
Embed third-party videos (Twitch, YouTube) so that they load only after a click if you can. That protects your visitors’ data.
4. News
News keep the site fresh and give Google and visitors a reason to come back. Do not write daily, write reliably.
- Occasions: tournament results, new signings, farewells, partnerships, glimpses of training
- Rhythm: rather something every two weeks than three posts and then silence
- Approval: If several people write, a second person should proofread before anything is published
5. Applying and contact
A form is better than direct messages, because all applications land in one place and nothing gets lost.
- Application form with name, contact, game and team, rank, availability and a text field “About you”
- Spam protection, so the inbox does not overflow
- Privacy notice at the form: what you need the data for and when you delete it
- State the response time (“We reply within a week”) and keep it
- A general contact for press, partners and fans, separate from applications
6. Partners, sponsors and press
- Partners with logo and link, ideally with a short introduction on a page of their own
- Press kit with logos in several formats, colors, short profile and press contact to download
- Media kit for potential sponsors: numbers and offer, see our guide to sponsors
7. Legal notice, privacy and cookies
In Germany a public site usually needs a legal notice (Impressum) and a privacy policy. What exactly belongs in them depends on whether you are a club, an individual or a company, and which services you use. We give no legal advice here. Have the texts checked if in doubt.
- Legal notice and privacy policy reachable from every page (footer)
- A cookie notice is needed if you use tracking or third-party content that requires it. A site that gets by without tracking cookies and with two-click embedding for videos has it easier.
- Applicant data: collect sparingly and delete after processing
8. Technology, upkeep and order
- Mobile first: Most visitors come with a smartphone. Check every page there.
- Load fast: shrink images, few third-party scripts
- HTTPS and a domain of your own: looks trustworthy and is better for search engines
- Clear titles and descriptions per page, so search engines understand what it is about
- Who maintains it? Decide who may do what, and do not give everyone full access. Back up regularly.
The order if you start from zero:
- Home page, teams and contact/apply first (the core)
- Schedule and results, as soon as you have matches
- Legal notice and privacy policy before publishing
- News and player profiles, then partners
- Press kit and media kit, when you look for sponsors
With Clan CMS teams, player profiles, schedule with results, news with approval, applications, partner page and press kit are built in, plus roles for several admins. More on the Clan CMS page. If you still have to choose the technology, the comparison of five options helps you decide.
9. Frequently asked questions
Is a Discord server enough instead of a website?
To start with, yes, but Discord is hard for outsiders to find and only partly searchable. A website shows teams, schedule and partners in one fixed place and can be found on Google.
How many pages do I need to start?
Home page, teams, contact or apply, and the legal notice and privacy policy. You add the rest as soon as there is content for it.
Do I need a cookie banner?
That depends on what the site uses. With tracking or certain third-party content yes, without both often not. We give no legal advice, have it checked if in doubt.
Who should maintain the site?
Ideally two or three people with clear roles: who writes news, who maintains schedule and results, who answers applications. Not everyone needs full access.
How often do I have to update the site?
Schedule and results after every match, news about every one to two weeks, roster and profiles with every change. An outdated site hurts more than a small one.
The checklist already built in?
Clan CMS brings teams, schedule, news, applications, partner page and press kit. You fill it with content, the technology is in place.
View Clan CMS